Objective

Bolt's primary vision is to offer a space that nurtures conversation between new or existing networks in order to promote social kinship online.

User research reveals that a large percentage of people find it easier to find/make new friends online than striking up a conversation with a stranger in real life. This phenomenon can be isolating for individuals who are not able to be as socially active as they would have liked.

Bolt aims to create a forum where individuals may interact with one another in a supportive and engaging environment.

Strategy & Design Process

01 • Competitor analysis of existing social platforms.

02 • Conduct and refine user research into affinity clusters. Develop customer journey map and personas.

03 • Sketching and low fidelity concept testing.

04 • Prototyping and walkthrough with more users.

05 • Analysis and evaluation on product usage, feature adoption, feature retention, critical event conversions and user feedback.

06 • Monitor reports on user activities and user feedback, especially choke points in critical paths. Ongoing product iteration and strategic refinement.

My Role

•  Define and execute product strategy, both short and long term objectives. Act as the user advocate in cross functional design discussions.

•  Identify business opportunities to grow in the context of competitive factors, market demand and industry trends/developments.

•  Build consensus among cross-functional teams and influence decision making with stakeholders.

•  Guide and participate in project planning and execution such as user research, prototype delivery and usability testing.

•  Inspire, mentor and nurture Product/UX function. Guide hiring decisions, set performance aspirations and disseminate top-level business objectives.

Email: contact@heyatsuko.com
LinkedIn: @heyatsuko

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