Skills

Leadership

User Experience

Product Design

Product Strategy

Data Analysis

Research

I am

Highly analytical.
An empathetic thinker.
Data driven - qualitative and quantitative.
A conscientious strategist, manager and multi-tasker with experience running multiple projects and teams.
A seasoned designer and researcher (20 years) with a broad product portfolio including mobile, intranet, search, SaaS and bespoke complex solutions.
A collaborative leader and team player with experience building and scaling teams.
Passionate for inclusive culture and design.

Design Process

My approach often begins with understanding the organisation vision, validating key problems to be solved and mapping outcomes to value. When UX and product strategies are well crafted, they help to stream and rally buy-in for critical milestones; further bolstering executions. I believe in knowledge to continually inform decisions as we progress through iterations and innnovations. Evaluations, learnings and experiments are a big part of my strategic and tactical environment.

The practice of Product Design doesn't end. As a continously improving vehicle, needs are the first touch in a funnel that potentially converts into future commodities.  

Clients, Products and Projects

Rollbar
Squiz (SquizMatrix CMS)
Funnelback (Search engine platform)
Monash University
Village Cinemas
PGA Tour
Transport Accident Commission (TAC)
Oxford University Press
Salvation Army
Victorian Institute of Technology (VIT)
Australian Government Department of Broadband, Communications and the Digital Economy (DBCDE)
Sydney Airport
Telstra
Vero
Public Transport Victoria (PTV)
Goodman Fielder
Sensis Australia
CGU Insurance
Volkswagen
Singapore Tourism Board
Dumex, Young Nutrition
National Trade Union Congress

© Atsuko 2022     You are not just a designer, you are a value creator